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Jakarta, Indonesia, 22 August 2024Digital Classifieds Group (DCG), the parent company of Lamudi proudly announces Living Lab Ventures (LLV), a corporate venture capital arm of Sinar Mas Land, as a new strategic investor. This investment underscores Sinar Mas Land’s unwavering confidence in DCG and Lamudi's potential to spearhead technological advancements within the Asia-Pacific property technology sector, especially Indonesia. Furthermore, this strategic move marks LLV’s expansion into Australia, solidifying its position as a leader in the property technology market across the Asia-Pacific region.

Lamudi and Sinas Mas Land Drive Growth in the Property Technology

Bayu Seto, Partner of Living Lab Ventures, stated, “This marks another milestone for LLV, as it reflects our strong belief in DCG and Lamudi’s capability to drive the largest tech-based ecosystem for the property technology industry in Indonesia, especially through strategic collaboration and integration within the Sinar Mas Land ecosystem. This move will gain access to new avenues as we are expanding our reach into Australia and strengthening our muscles in the Asia-Pacific proptech industry. We are excited to support their innovative approach and see tremendous potential in their vision and execution.”

Mark Nosworthy, CEO of DCG, expressed his excitement about  the partnership with LLV, saying, “We are thrilled to welcome Living Lab Ventures as a strategic investor. Their support validates our mission to transform the property market through technology. This collaboration will accelerate our growth and enhance our ability to deliver cutting-edge solutions to our users across Southeast Asia.”

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Since 2014 Lamudi has made significant inroads to digitize the real estate industry in Indonesia. The company empowers over 30,000 real estate agents at various stages of their professional journey, enabling them to excel by enhancing their technological proficiency and digital marketing skills. Lamudi has established partnerships with renowned developers in Indonesia and provides end-to-end services for over 425 property projects. These services include omnichannel marketing solutions that enable developers to thrive in the highly competitive new developments market.

Mart Polman, CEO of Lamudi Indonesia, shared his enthusiasm for the future, “With the backing of Living Lab Ventures, we are poised to expand our operations and solidify our position as the leading real estate marketplace in Indonesia. This investment will enable us to further develop our platform, improve user experience, and provide unparalleled value to our customers.”

This landmark investment by LLV in DCG and Lamudi is set to pave the way for significant advancements in the property technology sector, reinforcing Sinar Mas Land's commitment to fostering innovation and growth within Indonesia's real estate industry. This strategic move also serves as concrete evidence of LLV's dedication to leading digital transformation and strengthening Indonesia's position as a key player in the global market.