BSD City, December 2nd, 2024 – Living Lab Ventures (LLV), the Corporate Venture Capital arm of Sinar Mas Land, has made a strategic investment in Liven, Australia’s leading hospitality and technology platform, fueling its entry into the Indonesian market. This partnership signals a new era of unified digital transformation in Indonesia’s business ecosystem, as an expansion of Liven’s business in Southeast Asia bringing together technology, connectivity, and a seamless, AI-powered experience for customers and businesses alike.
Liven is more than just a platform, it’s a compound startup delivering the power of an “all-in-one” solution with the strength of a fully integrated growth engine. Built on a single source of truth for data that connects every operational function in real-time, Liven enables businesses to move beyond outdated systems of record and embrace a system of intelligence. This intelligence layer automates systems, enables better decision-making, and fuels growth. Today’s multi-business corporation —from shopping malls and hotels to banks and F&B chains—have long struggled to unify disparate systems, even as they invest heavily in standalone Customer Relationship Management (CRM), payments, loyalty, and Point of Sales (POS) solutions. Liven changes the game by merging these essential components into one ecosystem that drives growth and operational efficiency.
“With LLV’s investment, we’re not just expanding into Indonesia—we’re building a foundation for the future of business technology across Southeast Asia. Indonesia, with its population of over 270 million, is a critical landmark for our vision. This blueprint goes beyond just one regional market, setting the stage for our expansion throughout SEA and beyond. We’ve chosen to partner with LLV because of their aligned vision and the unmatched support they bring in driving digital transformation across industries,” said Grace Wong, Co-Founder & Chief Strategy Officer of Liven.
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Revolutionizing Indonesia’s Digital Landscape with a Proven Growth Engine
Liven’s entry into Indonesia includes an AI-powered suite of solutions, from the tailored POS to customer-centric loyalty programs designed to eliminate redundant technologies and provide businesses with a truly all-in-one system. These tools address operational complexity, reduce cost, and ensure that data flows seamlessly to drive both customer engagement and growth.
Mulyawan Gani, Chief Transformation and Data Officer at Sinar Mas Land, commented, “Living Lab Ventures’ investment in Liven is a strategic step in our mission to accelerate Indonesia’s digital economy. By leveraging Sinar Mas Land ecosystem and partnering with Liven, we’re introducing transformative solutions that enable local businesses to thrive and compete on a global stage. We are confident that Liven’s unified approach will redefine how businesses connect with customers, and we’re excited to support this transformation.”
Bayu Seto, Partner at Living Lab Ventures, added, “Our investment in Liven reflects our commitment to powering Indonesia’s digital ecosystem with best-in-class technology that drives real impact. Liven’s platform revolutionizes business processes with its ability to unify complex multi-units with an intelligent flow of data and operations—a goal that has eluded even the largest companies. We believe this partnership will inspire digital transformation and unlock significant economic opportunities across the region.”
With LLV’s support, Liven is setting new benchmarks for digital transformation, making it possible to scale an interconnected, data-driven experience across malls, hotels, banks, office & residential towers, and more. Indonesia is just the beginning—this partnership marks a significant milestone in Liven’s vision to be the go-to platform driving growth for businesses across Southeast Asia and beyond. (*)